After years of being fickle with products and half-arsed about my skincare regime, I’m now committed to a simple cleansing, AM Serum and sunscreen routine and I can feel and see the difference after a few weeks. Smells amazing and feels silky to apply. LOVE!

This all-in-one formula simplifies my routine while delivering everything my skin needs to stay healthy. The lightweight texture absorbs quickly without any greasy feel, and its subtle, calming scent makes each application a treat. I've noticed a visible improvement in my skin's texture – it feels more hydrated, smooth, and radiant. If you're looking for an easy yet effective way to support ageing skin, this serum is a must-have. Love it!!

I've just finished my second bottle, so it's been about 6 months using it from summer, autumn and winter. 20 flights, make up or no make up, speaking events or just in the office, it's the most reliable product I own in my routine. It's light but also hydrating and I know I look fresh faced with minimal effort. So so good!

Such an easy product to use and now a staple part of my everyday routine. Consistent use has meant my skin is so much more radiant and balanced.

Using AM Serum by Sekkeizu is game changer in my morning skin routine, everything I need for healthy skin in just ONE bottle. Using the serum daily, it's the one product I can't live without. The lightweight formula absorbs quickly without leaving any greasy residue. It has a gorgeous subtle, comforting scent and has noticeably improved the texture of my skin. My skin feels hydrated and looks more radiant. Highly recommend for anyone looking to improve and protect ageing skin in a simple & efficient way.

I have been using my AM Serum for over a year, the serum when applied feels silky on my skin, it is a layer of protection for my skin and have confidence in the product

I’m using my third bottle of Sekkeizu serum and I love the product. At my age (70) I don’t expect miracles but my husband tells me I’m glowing. ❤️

I have been using AM serum for nearly 6 months - it’s simple to build into my routine and works perfectly for my combination skin that usually struggles with new products. I love the subtle smell and no longer need a separate moisturiser and my skin feels amazing!

Feel good on my face very refreshing.

The AM serum is like a big drink of water for your skin. I couldn’t believe how easily it glides on, or how quickly it was absorbed.
My face looked brighter, fresher and fuller after the very first application. LOVES. And now can’t live without…

I’ve been using AM serum for a few months.My skin has never felt so smooth and had such a natural glow.Ive tried endless combinations of skincare and AM serum is all I need in one bottle

Ive tried a few different vitamin c serums and this is by far one of the best. So lightweight & nourishing. I have oily skin and this works amazingly in keeping my skin from getting oily. My skin looks brighter and my texture has improved.

I have been using for 2 months after a recommendation from a friend. I love it. It has a light smell, which I believe is natural (fragrance free) and perfect texture. Absorbs straight into my skin. A friend commented on how “healthy” my skin is looking. It’s a win from me!

AM Serum is amazing. I’ve been using the serum for 2 months now and my skin looks smoother and more hydrated. It’s light and is easily absorbed in my skin.
I fly internationally a lot for work, AM Serum keeps my feeling and looking hydrated on these long-haul flights.
It’s an absolute winner!!

My wife recently introduced me to the AM Serum. Being a one stop product has made it easy to use consistently and I have seen a notable improvement in my skin texture and overall appearance. Would highly recommend the AM Serum to other men looking for a simple but effective product.